The journey began when I was expecting my second child. I quickly realised how overwhelming it was to shop for suitable infant clothing—especially newborn and tiny baby sizes. Time was limited, and with my husband helping care for our children, I could only manage one or two shops a day.

Even then, finding the right sizes for newborns felt almost impossible. Honestly, it was the last thing I wanted to be doing. All I wanted was to be at home, soaking in precious moments with my little princess and son 🤍

That’s when online shopping became our solution—easy, convenient, and time-saving. But instead of simplicity, I found myself jumping from one website to another, unsure where to find quality, well-sized baby clothes. To make matters worse, many online stores were overseas, meaning long waiting times of at least a week before parcels arrived.

Around the same time, a close friend welcomed a preemie baby and shared how difficult it was to find preemie-sized clothing. That conversation planted a seed. I dreamed of a dedicated online store where parents could easily find affordable, thoughtfully designed infant and preemie clothes, or choose a meaningful baby gift to celebrate new life—without stress or long waits.