The journey began after I was having my second child. I found that it is too stressful to go shopping and search for suitable infant clothes, especially tiny baby sizes. There was always limited time and I could only plan to go to one or two shops per day while my hubby was helping me with the kids.

Still, it wasn’t easy to find appropriate sizes for newborn babies. To be honest, it was the last thing I felt like doing; I’d rather be at home with my princess! Online shopping was the answer for our family. It’s easy, convenient and fast!

However, instead of buying from the “right” online stores, I found myself hopping from site to site! To make matters worse, I now had to wait at least a week before I could receive my parcel from an overseas online store.

At the same time, one of my friends delivered a preemie baby and told me that she struggled to find preemie baby clothes too. I thought it would be great if there was a dedicated website to find a range of reasonably priced infant clothes or find a special gift to celebrate the birth.